2025 was a turning point. By mid-year, the trajectory of AI-powered search had become clear; by year-end, the first strategic frameworks were taking shape. But this is still a young field, and – as always at the dawn of a new discipline – the terminology is a mess. We won’t claim these definitions are definitive, […]
Important update on the story with the hosting provider that previously blocked AI bots from accessing websites. After almost two months of back-and-forth with their support team, the provider has revised its security module and opened up access for bots of generative systems such as ChatGPT, Perplexity, Claude and other models. This means that not […]
Google is testing a new shopping format: UCP (Universal Commerce Protocol). Put very simply, it’s a purchasing scenario where about 90% of the journey happens directly inside the search interface. Here’s how it works: In essence, it’s the same pattern we described in the Perplexity “conversion into a lead” case – only this time it’s […]
My First Conversion A few months ago, I had a revealing experience – not as a co-founder of the GEO platform, but simply as a regular user. I needed to roughly understand what kind of advertising budget one of my competitors might be running on social media. Not exact numbers, just an order of magnitude […]
There are several ways to block access to a website for AI bots. You can define specific directives in the robots.txt file, add restrictive meta tags, or close certain parts of a page using noindex. There is also another scenario – far less obvious: The hosting provider itself blocks access, and the site owner may […]
In recent times many SEO specialists have been seeing the same picture: rankings in the top 10 stay stable, search visibility grows, but organic traffic no longer increases the way it used to from these factors alone. Sometimes traffic even goes down on a year-over-year basis, and it is difficult to explain this decline with […]
